Industry insight, illuminating innovation.

To create a more resourceful world, we need big ideas at a scale beyond anything we’ve done in the past. Enter Itron Idea Labs, where we explore new possibilities for effective energy, water and smart city management.

Contact Itron Idea Labs

Core Guiding Tenets

Fast stopwatch

Be Fast

With technology disrupting at every turn, innovation can’t wait. We conceptualize, build and test rapidly.

Agile paths

Be Agile

As the industry evolves—rapidly—the market can quickly change. Our approach is agile and adept.

Fearless rocket

Be Fearless

To succeed in a fast-paced, evolving market, failure can’t be feared. We learn moving forward.

Idea Labs Process

Our Focus

To validate the business opportunity, we focus on discovering the pain for our customers. Then we rapidly develop a low cost, minimum featured prototype and invite customers to participate in field trials where we learn how well we have solved the problem and what is necessary to evolve our minimum viable product into a full solution.

Itron Idea Labs Projects
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Project Risk Assessment Calculator

Innovation projects are different from product development projects. They are characterized by risk management rather than predictability. Their main purpose is to reduce risk. Try our online tool to evaluate and track your project's or startup's risk.

Launch risk calculator

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Accelerating Innovation

Working closely with customers and partners around the world, Itron Idea Labs employs Itron's expansive knowledge—in utility operations, technologies and services—to uncover innovative solutions to the challenges faced by utilities and smart cities.

Innovation for Survival

Innovation for Survival

Innovation for Survival, by Idea Labs founder Roberto Aiello, provides a practical guide to Innovation and exposes the need for business innovation within corporations. This book chronicles the birth of Itron Idea Labs and discusses the early learnings Idea Labs has leveraged to embrace industry-leading, disruptive innovation.

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Who’s Interested in Itron Idea Labs?

Itron Idea Labs is focused on engaging with customers to solve problems, working closely with partners, and building new business opportunities.